This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from endlessmauve.com (the “Site”). 

Personal Information Collection When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.” We collect Device Information using the following technologies: – “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. – “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site. Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information including credit card numbers, email address, and phone number. We refer to this information as “Order Information.” When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information. 

Email Information If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received online, mail, and telephone. This also applies when you register for our website, sign up through any of our forms using your email address or make a purchase on this site. For further information see the email policies below. 

Email Policy We are committed to keeping your e-mail address confidential. We do not sell, rent, or lease our subscription lists to third parties, and will not disclose your email address to any third parties except as allowed in the section titled Disclosure of Your Information. We will maintain the information you send via e-mail in accordance with applicable federal law. In compliance with the CAN-SPAM Act, all e-mails sent from our organization will clearly state who the e-mail is from and provide clear information on how to contact the sender. All our e-mail messages will contain concise information on how to opt-out of receiving communications from us and our partners by reading the unsubscribe instructions located at the bottom of any e-mail they receive from us at anytime. Users who no longer wish to receive our newsletter or promotional materials may opt-out of receiving these communications by clicking on the unsubscribe link in the e-mail. 

How Your Personal Information Is Used We use the Order Information that we collect generally to fulfil any orders placed through the Site. Additionally, we use this Order Information to: Communicate with you. 

Screen our orders for potential risk or fraud; and When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). 

Sharing Your Personal Information We share your Personal Information with third parties to help us use your Personal Information, as described above. We use Google Analytics to help us understand how our customers use the Site. We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights. PLEASE NOTE: we do not store credit card details nor do we share financial details with any 3rd parties. 

AI Advertising As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser. 

Data Retention When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. 

Changes We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. 

For more information about our privacy policy, if you have questions, or if you would like to make a complaint, please contact us by e-mail at support@endlessmauve.com